I love Hot Cross Buns. Or as I like to refer to them, HCJB. Not my Dad’s former employer, but Hot Cross Jesus Buns. Is anyone else excited that Easter has come early in Twenty12, or is the vast majority of people, like my parents, opposed to the extension of the HCJB season?
In case you haven’t gathered, I REALLY like HCJB. I must also publicly acknowledge that I am the reason HCJBs arrive earlier and earlier each year. My first HCJB purchase this year was Friday 6th January from Bayswater Woolworths. I remember the day vividly, like it was a week or two ago – wait, it was just two weeks ago! Yvonne had just picked me up from work and we were heading to the In-Laws to collect Toby. We had to drop in to the supermarket to collect something for the weekend… [okay, my memory isn’t that good]… Just then I saw the magnificent spiced fruit buns garnished with the flour and water cross, and I knew instantly that this would be my first HCJB for the year.
The media hype every year about the premature installation of Christmas decorations will before the scheduled arrival of Coca Cola’s legendary Santa. But retailers and consumers alike love the cyclic calendar of shopping events throughout the year.
- Back to School
- Australia Day
- Valentine’s Day
- St Patrick’s Day
- Easter
- Mother’s Day
- EOFYS (end of financial year sale)
- Father’s Day
- AFL Grand Final
- Halloween
- Christmas
- Boxing Day Sales
Throw the London Olympics in for this year, and that’s more than one marketable retail event a month! This is sure to keep the retailers busy as well as the manufacturers and suppliers of the products for these retail events.
Cadbury Ringwood commenced Twenty12 Easter production before Easter 2011. This isn’t a rare occurrence. Even Santa’s elves work year-round to produce enough toys and gifts for our always wanting society. The only difference is that Cadbury don’t employ elves or oompa loompa… or do they…? This is a simple case of supply trying to keep up with demand. And the demand is coming from us, the consumers.
But is the early season of Easter really such a bad thing?
Sure it is, from an over consuming glutton of a society that we have become, but that removed, I don’t think it’s that bad an idea. I actually like the fact that there is something that can tie both Christmas and Easter together. If Jesus is the reason for the (Christmas) season, is it wrong to have line-of-sight to the true reason he walked this earth – remembered during Easter? It’s a shame that as soon as Christmas is over, and the decorations are packed away for another year, we seem to forget what we just celebrated, and its real reason.
So go out and buy a HCJB – Hot Cross Jesus Bun, and as you enjoy it, remember the real reason for the (Easter) season.
And no, it’s not the Easter Bunny.
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Please note: this article is my own opinion, and not necessarily that of my employers (current or past), or professional, political or religious associations and affiliations.